‘Sizzle reels’ are the latest trend for social feed-friendly content production. These are very short and punchy promos generally around 30 seconds long, featuring visual highlights, creative typography and music. Sizzles can be produced from scratch, capturing unique and exclusive footage and photos, or by curating content from professional stock libraries. The appeal of this format is that videos are short enough to retain the viewer’s attention on social media feeds. Being short, they are distributable as very lightweight files ideal for sharing or embedding on websites. High resolution versions of the finished reel are great for looping playback on large screens during events.
The live example below features a sizzle reel produced for chartered building surveyors, Cardoe Martin.